Last night I was finally able to attend one of the awesome events that New Balance puts on every few months for women. This event happened to be a nation wide event; the biggest event to date! Over 50 new balance locations and cities participated! So, what was it all about?
“Strength is Beauty” – the theme of the event that showed throughout the night..
Sherri D’Alessandro, blogger of Fun Fit Flavor, was on the mic the whole night as powerhouse instructor, Paula Fonseco put on an hour long strength training workout designed by NB Ambassador Holly Perkins outside in Copley Plaza for half of the women. The other half (including myself) got to go on a 3.5 mile run along the Charles River which led us back to the New Balance store on Boylston.
After the class & run ended all the women in attendance got to mingle and network while sipping on juice and treats from Health Warrior, Thirst Juice Co, Essentia Water and more. Thirst Juice Co. brought AMAZING pumpkin and cacao flavored superfood bites along with two types of smoothies for everyone to enjoy. DJ BREK.ONE blasted music and Sherri gave a great small motivational speech about what “strength is beauty” means to her. All the women also got to leave with a swag bag including a “Girls Run This Town” new balance tank.
The entire night was inspiring and filled with women who are passionate about health & wellness. It was also so great to finally meet in person many of the other Boston based health & fitness bloggers too! Lets just say, I can’t wait for the next one!
I was honored and excited to team up with Athleta in the Natick Mall to put together a private event, to both promote my blog and their new line of fall activewear. Last night, some of my favorite ladies and I had the store to ourselves for two hours after it closed. Athleta fashion stylists assisted in styling all of the ladies as they sipped on “cocktails” being mixed up by the Polar Seltzer Team. The ladies were all entered into a raffle for an Athleta gift card and everyone walked away with goodie bags filled with samples from: Athleta, David’s Tea, and Lush Cosmetics. The event turned out to be a blast and all the women walked away with some new apparel.
Some of the big hits of the night were Athleta’s new line of fall sweaters and tunics. The ladies loved that they could be worn over your tank to class or can easily be dressed up with jeans or leggings to wear around town. Another favorite was the Metro style leggings; these leggings are slightly thicker and softer than the others and have cute pockets on the back that make them look like actual pants. These could also be worn to class or dressed up in boots for a cute fall outfit. Everyone found something they loved and the stylists were a huge help recommending items.
Athleta Natick is hosting an upcoming event this Sunday the 12th at 9:30am. A local PIYO instructor is coming in to teach a free class. I will be there and highly recommend everyone in the area to come if they can as well. It is a great new workout trend that I am anxious to try! PIYO features various styles of Yoga and Pilates in a continuous movement and flow from one exercise to another. You get to enjoy the benefits of deep breathing, balance, stretching, strengthening and relaxation to some awesome music.
Stay tuned for more events like these from Athleta Natick and I. I am excited to continue to team up with them to put on some great events!